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Because SEEK only reaches people who are actively looking, and for hard to fill roles that pool is often empty. We are not a replacement for SEEK, we are the way you reach the other candidates: the ones who are employed, doing fine, and would still take your role if they saw it. Most of our clients run both.

They are not random. We build the audience around the person the role actually needs, so the ad goes to people in the right area doing the right kind of work. Knowing how to reach a particular trade or profession is the part you are paying us for. The ad itself does the rest, written so the wrong people rule themselves out before they ever click.

You will get some. Being honest about it, roughly 40 to 60 percent of leads are genuinely good depending on the campaign and how tight the role is. Every candidate answers a set of qualifying questions before they reach you, so the count comes in lower than a campaign that just collects names, and the ones who make it through are mostly the best qualified. Your feedback on which candidates were any good is how we push that number up further mid campaign.

Boosting shows your post to a broad audience and optimises for likes, not applications. There is no qualifying step, so whatever comes back is yours to sort through. A properly built campaign is a different thing entirely: it is aimed at a specific person, it is judged on candidates rather than engagement, and the people who reach you have already been filtered. Building that is the work, and it is what you are paying for.

No. The price you see is the whole cost. Ad spend, strategy, copy, creative, the campaign build and the management are all in it. You will never get a separate invoice from Meta and there is no budget conversation halfway through. Most ad agencies quote a management fee and then hand you the ad bill on top, which is how a $500 campaign quietly becomes $900.

Enough to fill the role. You get the recommended spend for your role before we start, so you are never guessing, and the full figure with the results in the end of campaign summary. Bigger tiers carry a bigger daily budget, which is most of what you are paying for as you move up.

Most campaigns are producing candidates within the first few days of going live, and often a good deal sooner. We will not put a clock on it, because a niche role in a small town takes longer than a common one in a capital city. The early days are the algorithm working out who to show the ad to, so cost per candidate typically drops as the fortnight goes on.

The role details, the must have qualifications or tickets, the location, and a sense of the money. If you have photos or video from the client's workplace we will use them. If not, we will create the creative from scratch.

Yes. The campaigns run anywhere in Australia, and regional roles are often where this works best because the local coverage is close to total.

Both. Plenty of the people we work with are one person doing the lot: the business development, the interviews, the placements and the admin. The price is the same either way because the work is the same, and if anything a campaign is worth more to you when there is nobody else to hand the sourcing to. You do not need a marketing person, a brand kit or an ad account. We handle all of it.

Yes, and it is one of the strongest assets you can bring. A good list lets us put the role in front of people who closely resemble the candidates you have already placed. If you have those lists at the right level, tell us on the first call.